The Minister for Youth Development and Empowerment, George Opare Addo, has appointed the popular Ghanaian rapper Medikal as the ambassador for the "Red Means Stop" anti-drug campaign. This campaign is an initiative by the National Youth Authority (NYA).
The goal of the "Red Means Stop" campaign is to work harder to fight drug abuse among young people throughout Ghana. Minister Opare Addo announced the appointment on 2026-03-19.
Medikal, whose real name is Samuel Adu Frimpong, is a well-known musician in Ghana. His role is expected to help reach a younger audience and raise awareness about the dangers of drug use.
The National Youth Authority will lead the campaign's activities. These activities aim to educate and prevent substance abuse. The campaign will involve various outreach programs and public awareness efforts.
Minister Opare Addo stated that the choice of Medikal aims to leverage his influence among the youth. This connection is expected to make the anti-drug message more relatable and effective.
The "Red Means Stop" campaign is designed to encourage young Ghanaians to make healthy choices and avoid illegal substances. It highlights the serious consequences associated with drug abuse.