Financial services firm Achieve is reportedly facing a significant customer exodus, with many clients reportedly shifting to competitor IC Liquidity. This trend appears to be exacerbated by Achieve's recent decision to implement increased deposit charges.
Sources indicate that IC Wealth, a rival entity, currently offers free deposit services, creating a stark contrast that is influencing customer choices. The move by Achieve to increase fees while competitors offer free alternatives is raising concerns about its market competitiveness and customer retention strategies.