Bessa Simons, head of the Musicians Union of Ghana, has called on Ghanaians to support Highlife music. He made this appeal during the launch of TMG Heritage Connect.
Simons expressed pride and conviction while speaking at the event. He described the day as special for the media industry and the music sector.
He stressed the importance of self-belief in promoting Ghanaian musical heritage. Highlife is a significant part of Ghana's cultural identity.
The event focused on connecting with heritage. Simons believes this connection can strengthen the appreciation for local arts.
He urged a collective effort to protect and promote Highlife music. This is seen as crucial for its survival and growth.
The appeal aims to foster a stronger sense of national pride in Ghanaian music genres.